| Consulting & Research CONSULTING SERVICES
We provide value-added New Media services for the 21st century from strategy development to implementation. Our business acumen and design experience is among the best in the industry. We blend traditional art forms, using world class designers and artists, with the latest digital technology to create outstanding products and services. Our credo is a passion for excellence.
The foundation and principles of our practice have not wavered since we began work in the field—it’s all about the message, the audience, what needs to be said and what technologies to employ.
We believe the New Media revolution will change communications in ways that have not been seen since the invention of printed type. Today, even in its embryonic form, New Media is being used to gain competitive advantage by bringing focus and rapid message dissemination. The era of “one market segment – one customer” is upon us. New Media will reduce communication costs while dramatically improving communications for those who use it effectively.
Whether the business is a not-for-profit or a commercial establishment seeking to reach out, New Media offers an unparalleled vehicle to target your audience, bring focus to your message, and capture interest without geographic constraints.
In today’s hard economic conditions and with the plethora of technologies available, missteps can be costly and have unforeseen consequences. We have the experience to guide you—to align the New Media program with your business strategy ensuring maximum payoff. Whether it is providing consultative guidance or building and implementing your New Media strategy, we have a proven track record of success.
Whether you are large or small, in the private or public sector, we can provide the necessary services for you to meet your New Media objectives. Since 1980, we have worked with the Fortune 500 and others to identify, produce, and deliver their communications requirements through sound design principles and the latest technology. Whether it is sales and marketing, new product introduction, public relations, or brand development, we provide value-added content based on decades of experience.
Please feel free to contact us to learn more about the benefits of a partnership with NMIW.
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RESEARCH
We provide design, branding, product development, and consulting services to help clients understand and capitalize on New Media technology. We assist clients in identifying and implementing value-added New Media products and the use of New Media to gain a competitive edge. During the course of our work, we gain insight and understanding into the penetration of New Media within the business community, its
payoff and forward movement and the attendant management and technical issues.
Our research program is a continuing study of the impact of New Media on the business environment. We supplement our understanding gained through other areas of our practice with surveys and working groups. The results of these synergistic efforts are a series of surveys and reports that embrace a broad spectrum of New Media usage, trends and directions for the future.
One of our key programs for 2012 will be the Annual Survey and Report on New Media Usage. The survey will gather information from a diverse population to permit us to identify existing New Media programs, assess current program impact on the organization, and to identify plans for future development and expansion of New Media services within the organization. Included within the survey will be both the perspective of the end user of New Media and the providers of New Media services internally and externally.
We will analyze the survey results to identify trends and issues relating to New Media usage and practices both in the near and longer term. The results of this effort will be published in a report to be released in late 2012. The report will be management-oriented, and targeted at those individuals who are decision makers in use and acquisition of New Media technology, the developers of New Media applications, and the providers of software in support of New Media application development.
Because of the broad scope of New Media, its potential ramifications, and the varying degrees of current penetration, we are seeking assistance in the development of the survey questionnaire. Our goal is to ensure the survey is robust, covers the most salient topics of interest, provides a true baseline of current New Media activity, and educates the reader with insightful action-oriented information. Participants in the development will receive a copy of the report. If you are interested in participating in the survey development, please contact: research@nmiw.us.
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